Why Rachel Maddow Rules
That Rachel Maddow rules-that she is simply THE BEST on cable news, period, bar none is a simple self evident fact.
Or at least so I and many others believe.
Turns out despite what MSNBC President Andrew Lack wants to believe-liberalism sells and we’re buying.
She and MSNBC are creaming Sean Hannity and Fox News.
“For Wednesday, Aug. 16, MSNBC averaged 1.52 million viewers for the total day across all of cable, edging out second place Fox News, who averaged 1.5 million. CNN ranked fourth among all cable networks for the day with 1.13 million total viewers. Nickelodeon was third with 1.17 million. However, in the key adults 25-54 demographic, CNN was number one among the cable news networks for the total day, averaging 381,000 viewers in that measure. Fox News was second in the demo for total day with 353,000 viewers, and MSNBC was third with 343,000.”
And-of course-Maddow is the biggest primetime draw period.
“Across all of broadcast in primetime, Wednesday’s episodes of “The Rachel Maddow Show” and “The Last Word with Lawrence O’Donnell” were among the top 10 shows of the night in total viewers, with Maddow averaging 3.25 million viewers at 9 p.m. and O’Donnell averaging 2.54 million at 10. They were both the highest-rated and most-watched cable news programs in their respective time slots, with Maddow also nabbing 778,00 viewers in the key demo and O’Donnell nabbing 597,000.”
Liberalism sells-and we’re buying! I’m paraphrasing Megadeth.
They were a great band. And I think they’re still around.
Anyway that liberalism sells,a and that Maddow sells best of all makes me reconsider-maybe there is a God. Or at least poetic justice in the world.
So Maddow rules-but what I want to reflect on is-why? And that’s what makes me talk about ‘poetic justice’ or, you know, even believing in God again-and I’m an atheist!
And what I really love is she totally goes against the grain of what is supposed to work in cable news-a la the CNN model. You know the CNN model-lots of guests, lots of squabbling partisans. Staying away from being too smart for fear of going beyond what the audience already believes or knows.
Also that liberalism has a hard time selling.
1. Maddow proves every night the Voice of God model still works. In a way it’s ironic as the VOG model is thought of as a male model-a la Dan Rather-Ted Koppell-Tom Brokaw.
After the GOP was able to destroy Rather based on nothing-he did nothing wrong. No one showed that anything he reported about W and his National Guard service was false. This happens sometimes-like recently some CNN reporters were let go though nothing they reported about Anthony Scaramucci was in any way shown to be false.
But Maddow as a woman is the one news host in the tradition of the old VOG model. She’s not afraid of the mic and isn’t constantly trying to delegate it to an endless array of guests.
What she has is an unparalleled talent to give a great monologue where she’s so good you just can’t pull yourself away even for one moment. She’s able to do a running, compelling monologue for 25 minutes and show no signs of breaking a sweat.
Even many of the other liberal hosts get on my nerves as they’re afraid of the mic. They’re afraid to have it on them to talk too long. Give me a Chris Matthew who talks too much over the host who starts the show with 20 different guests in the room and spends the first 15 minutes just introducing them all and asking everyone about their damn weekend.
Contrary to the CNN model, a host that can talk is best. Those who talk too much over those who talk like a bird eats they’re so busy deferring to some guest to talk.
Maddow has guests but these guests are always relevant to what she’s been saying. They augment her own monologue. Not like other shows where you suspect the host needs people to help them fill up 60 minutes. She never needs a guest just for the sake of having a guest.
Her guests really add something to her narrative.
What I love about Maddow is she’s ready to go right away. Right away: Very important show tonight, a lot to get to, huge amount of news tonight and I’m strapped in. I can’t miss a second of her. Which brings us to 2.
2. Maddow knows her audience. She knows about viewers like me and my many liberal Democrat friends on Twitter.
CNN aims for viewers who are at best middling in terms of being informed. Maddow knows that viewers like us are already very informed. I mean it’s hard to find a story in this day and age we haven’t already read or seen, becuase we’re on Twitter and the Internet all day keeping up.
What Maddow does then is figure out how to come up with different angles that isn’t being covered elsewhere. She tries to do more than just report an ad hoc bunch of different stories but weave them together in a larger narrative.
And with the Russia story her skills have been especially welcome. Which brings us to 3.
3. Russia is NOT FAKE NEWS. It is simply the biggest story of the Trump so-called Presidency, maybe the biggest story in U.S. history-at least domestically.
Maddow shows that great content has a ready audience and that today and for the near future, there is no bigger story than Russia.
One problem with Fox is that they pretend Russia isn’t happening.
P.S. Hello! I’m Mike Sax Democratic candidate for NY2. If you want to ride the Impeachment Train all the way to Washington DC in 2019 then please vote for me, Mike Sax NY2.
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