Corporate America Finding Taking on Trump is Good for Business
Actually taking on Trump is good for just about anyone who does it.
It’s vaunted Senator Kirsten Gilibrand to the top of the 2020 Dem Presidential field.
But opposing Trump is so much fun you have the British Parliament getting into the act.
Which makes sense: there have been huge anti Trump protests in the UK-and Europe-as well.
You might think that corporate America might be afraid of Trump’s tweets and threats to punish them if they get out of line. And let’s face it, much of corporate America is all for seeing their taxes and regulations slashed. But there are powerful countervailing considerations.
“Corporate America tackles Trump.”
“Major American companies are increasingly willing to take on the new president publicly — despite the risk of a backlash.”
“The resistance to President Donald Trump’s agenda is spreading fast across corporate America.”
“Technology giants like Google and Facebook are leading the movement. But more traditional American brands like Budweiser, Coca-Cola and 84 Lumber used the Super Bowl, watched by more than 100 million people, to brand themselves in sharp contrast to Trump’s nationalist agenda on immigration and trade.”
“An early calculus is developing around American board rooms from Silicon Valley to the heartland to New York: While taking on Trump risks sparking anger from an irascible and highly voluble president, staying quiet and potentially alienating customers and employees could be much worse in the long run.”
“This is in many ways uncharted territory for American companies and they are faced with some very difficult choices,” said Harvard Business School professor Nancy F. Koehn, an expert in corporate behavior. “What many appear to be deciding is that there are important organizational, foundational values at risk that they believe are important to their success. This is about long-term self-interest as well as right action.”
There is just a lot of upside to opposing Donald Trump. By the way, doesn’t this tell you everything you need to about the Trump movement?
While tech is at the center of the corporate resistance, the Super Bowl saw a handful of ads that appeared to take on Trump from companies generally not seen as likely to wade into risky political commentary.”
Budweiser took heat from some conservatives on Twitter for running an ad telling the story of founder Adolphus Busch, a German immigrant the ad said was “not wanted” in America.”
That the story of a German immigrant-the founder of Budweiser no less-making good in America is now seen as subversive tells you everything you need to know about what Trump represents. I’m not even sure many of these ads were meant as a rebuke to Trump. That they seemed that way just shows that Trump and what he represents is more or less opposed to all decent impulses.
To have an ad that in any way seems to celebrate our better angels comes off as a rebuke to Trump.
P.S. If you enjoy my blog and my support of #TheResistance-I’m also considering a 2018 run against GOP Congressmen Peter King of the NY 2nd district-then please consider a donation.